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Privacy Policy

Last updated: 30 June 2026

This Privacy Policy explains how The Really Useful App Company Ltd (“we”, “us”, “the Company”) collects, uses, and protects information in connection with this website, the mobile apps we publish, and our WordPress plugins. We are the data controller for the personal data described here.

Who we are

The Really Useful App Company Ltd is a company registered in England and Wales (company no. 17088198, VAT no. GB516363987). Our registered office is at Chandos House, School Lane, Buckingham, England, MK18 1HD. You can contact us about privacy at hello@thereallyusefulappcompany.com.

What this policy covers

This page covers our website and gives an overview of our products. Our WordPress plugins each have their own, more detailed privacy notice:

  • Altograph — Privacy Policy
  • AltoSum — Privacy Policy

Our mobile apps describe their own data handling in each app’s privacy details on the App Store and Google Play, and within the app.

Information we collect

When you contact us through this website, we collect the information you choose to provide, such as your name, email address, and the contents of your message. This website does not use analytics, advertising, or tracking, and it sets no cookies.

When you use one of our WordPress plugins, the plugin sends the content you ask it to process (for example post text or images) to our hosted AI service so it can return a result. The free tier works without an account and is identified only by a non-identifying site ID. Full detail is in each plugin’s own privacy notice linked above.

How we use information

  • To respond to your enquiries and provide the services you request.
  • To operate, maintain, secure, and improve our website, apps, and plugins.
  • To process payments for paid plans.
  • To comply with our legal obligations.

Service providers and sub-processors

We do not sell your personal information. We share it only with service providers who help us run our business, or where required by law. Key providers include:

  • Anthropic — provides the AI that powers our plugins; content submitted for processing is sent to Anthropic to generate the result.
  • Render — hosts our backend (“AI Core”) service that the plugins call.
  • Freemius — our merchant of record for paid plans; handles checkout, billing, and tax.
  • Netlify (website hosting) and Cloudflare (DNS).

Cookies and fonts

This website sets no cookies and uses no analytics or tracking. It loads typefaces from Google Fonts; when your browser requests those font files, your IP address is shared with Google (Google LLC) to deliver them. No other third-party content is loaded.

Your rights

Under UK data protection law you may have the right to access, correct, delete, or port your personal data, or to object to or restrict certain processing. To make a request, email hello@thereallyusefulappcompany.com. You also have the right to complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk.

Changes

We may update this policy from time to time. The “last updated” date above reflects the most recent revision.

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© 2026 The Really Useful App Company Ltd. All rights reserved. Registered in England and Wales, Company No. 17088198 · VAT No. GB516363987